Branding & Art Direction
Zites it's a real estate company based in Costa Rica, and they were imagine more than a brand, they wanted to made the real estate business an experience.
We understood in first place how is the relation between Client and Broker. We decided to change the sell concept and try to re invent it, but how??
We gave to the brand a new philosophy of work and with that the people are going to have a different experience when they look for a new place to live
“Choose the perfect ingredients and find your ideal place”
In this way we stop just selling houses, we found exactly what the client is looking for!
If the people look in their website, they can find a totally new experience because they can look answering this 3 questions, With who? Where? and How? and the logo in self makes a transformation to the ingredients according with what they are looking for. They got a brand and a search tailor-made.