WOKI. ASIAN FOOD.
BRANDING & ART DIRECTION

WHAT WE BELIEVE.

WHAT WE BELIEVE.

Woki is an Asian fusion food restaurant located in Barrio Escalante, San José Costa Rica, where creativity and dynamism have always been part of the restaurant's daily recipe, but its image didn't fully reflect the essence of the brand neither the creative minds behind it. So we were commitionet to create a new one.

In spite of being a project where the simplest way would have been to rescue traditional elements of Asian culture, we decided to develop a more contemporary language in which the brand could strongly show off its way of being. We also worked on the development of a Brand Belief that reflected everything Woki represents: WE ARE HUMAN FRIENDLY

When we were children, everything that surrounded us amazed us too. For instance the clouds and all its possible shapes’ interpretations, or the majestic look of a mountain from the window of our family car.

But as we grow, that astonishment begins to die because we get used to everything, and start taking it for granted. At the studio, we believe that a Creator we should not lose the excitement of discovering, of getting our hands dirty and experience the world.

When we were children, everything that surrounded us amazed us too. For instance the clouds and all its possible shapes’ interpretations, or the majestic look of a mountain from the window of our family car.

But as we grow, that astonishment begins to die because we get used to everything, and start taking it for granted. At the studio, we believe that a Creator we should not lose the excitement of discovering, of getting our hands dirty and experience the world.

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